Sovereign Rebrand Reflects Market Prominence

Sovereign, the leading name in products for the building industry, has rebranded its company identification moving to a new stylish grey background, whilst retaining the widely-recognised gold emblem.

Phil Charles, md of Sovereign, explained, “Our ongoing huge investment in people and product has seen an explosion in the depth and breadth of our offer to merchants and contractors.

“We are also making massive improvements to our packaging and to the individual branding of products, to better reflect our innovative and leading edge range.

“The new background gives us better visibility and a more effective identification of products and their applications.”

Sovereign is part of Arkema, a true global player, operating in some 55 countries with sales in excess of €8.7 billion. Sovereign growth prospects are greatly increased by the opportunities found in complementary innovation strategies, ideals, and technologies, setting the stage for future success.