Sovereign Support Team Expanded to Support Merchant Partners

Sovereign, long renowned as the leading supplier of products for the building industry, has strengthened its close relationships with its extensive network of merchant partners by adding several new faces to its customer support team.

Highly-trained and very experienced experts across the whole spectrum of the company’s product sectors have been recruited to deliver free, unbiased advice to merchants and their customers.

Every sector of the industry including construction, waterproofing, damp protection, timber treatments, tiling, gas barriers and much more has been addressed.

Phil Charles, md of Sovereign, said, “Our merchant partners are our lifeblood and a key factor in our market prominence. The expansion of our team of expert advisors will strengthen our close ties with them and their customers.

“Our huge investment in people and products demonstrates our determination to supply the best and most extensive service to the building industry.”

Sovereign Product Range Shows Extensive Growth

The already extensive Sovereign range has recently seen the addition of over 100 new and improved products.

Additions have been made in every sector of the industry comprising construction, waterproofing, damp protection, timber treatments, tiling and roofs to name but a few. 

Innovative solutions such as Weather Chek Façade Cream for the protection of external masonry, Deepkill Emulsion to eradicate and protect against wood-rotting fungi and wood boring insects, plus increases in the market leading SX70 Wood Stain range are planned to maintain Sovereign’s position as the leading supplier of building products through a widespread network of merchant partners.

Phil Charles, md of Sovereign, said, “Sovereign have been at the forefront of product development and distribution for decades and we intend to stay there. 

“These additions enhance our offer to our merchant partners and our Sovereign Approved Contractors.”

The hugely extended range is backed by Sovereign’s in house team of highly-trained and experienced specialist support teams.

Sovereign Rebrand Reflects Market Prominence

Sovereign, the leading name in products for the building industry, has rebranded its company identification moving to a new stylish grey background, whilst retaining the widely-recognised gold emblem.

Phil Charles, md of Sovereign, explained, “Our ongoing huge investment in people and product has seen an explosion in the depth and breadth of our offer to merchants and contractors.

“We are also making massive improvements to our packaging and to the individual branding of products, to better reflect our innovative and leading edge range.

“The new background gives us better visibility and a more effective identification of products and their applications.”

Sovereign is part of Arkema, a true global player, operating in some 55 countries with sales in excess of €8.7 billion. Sovereign growth prospects are greatly increased by the opportunities found in complementary innovation strategies, ideals, and technologies, setting the stage for future success.